LOreal Paris (France/Belgium) Preference Ultra Platinum

LOreal Paris (France/Belgium) Preference Ultra PlatinumAbsolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass Defy Conditioner. Also with our exclusive High Shine Elixir. With a luxurious fragrance to help enhance your lightening experience.

Non-sticky tint for both lips and cheeks

Specially designed for oily scalp conditions

Matcha Biome Amino Acne Cleansing Foam (30ml) to deeply cleanse without stripping moisture

often leading to dullness and unwanted redness

Specially formulated to revive and hydrate curls

When your skin lacks hydration

Ideal for sensitive and eczema-prone skin

healthy-looking skin you deserve—no matter where your day leads

and stays hydrated even after long hours

Conical-shaped fiber brush for precise application and unbeatable volume

Préférence Liquid Gel technology and specially selected dyes result in hair that’s up to 3 times shinier and a luminous color you can trust

helping you feel confident and ready for anything your day brings